So today, against my better judgment, I was in a grocery store to pick up a bottle of Martinelli's Sparkling Cider for a friend. The place was packed, elbow to elbow, and I wasn't having any luck. I didn't even know what it looked like and after cruising through several rows of drinks and asking two frazzled clerks (who pointed me in opposite directions) I gave up, decided to pick up a couple of bottles of pop and call it done.
I made a beeline for the Mountain Dew (my favorite) and there on the shelf, between two bottles of Mt. Dew, was a single bottle of Martinelli's Sparkling Cider. I picked it up and then looked up and down the adjacent aisles for where it belonged. No luck.
When I checked out the clerk said she thought it had sold out a couple of days ago.